Academic research into marketing: Many publications, but little impact?
نویسندگان
چکیده
منابع مشابه
Many publications , but still
In 1990, Budge and Hofferbert (B&H) claimed that they had found solid evidence that party platforms cause U.S. budgetary priorities, and thus concluded that mandate theory applies in the United States as strongly as it does elsewhere. The implications of this stunning conclusion would mean that virtually every observer of the American party system in this century has been wrong. King and Laver ...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2018
ISSN: 2331-1975
DOI: 10.1080/23311975.2018.1516108